{"id":null,"code":"YK00DG59","name":{"valueFi":"Master thesis, Digital Marketing and Analytics","valueEn":"Master thesis, Digital Marketing and Analytics","valueSv":""},"credits":30.0,"minCredits":30,"maxCredits":30,"tags":[],"createdAt":1790534251010,"contentList":[{"title":{"valueFi":"Osaamistavoitteet","valueEn":"Learning outcomes","valueSv":""},"content":{"valueFi":"Opetus järjestetään englanniksi, katso kuvaus englanninkielisestä käyttöliittymästä.","valueEn":"The student will \r\n- understand the role of research, data and information when making decisions and plans in digital marketing; \r\n- be able to conduct analytical, methodologically reliable and practically valuable research to support decision-making processes in digital marketing.  \r\n\r\nThis study will develop the following general competencies: leadership and development, critical thinking, and identification and development of expertise.","valueSv":""}},{"title":{"valueFi":"Sisältö","valueEn":"Content","valueSv":""},"content":{"valueFi":"","valueEn":"- Defining and examining a well-defined digital marketing and analytics -related research topic; \r\n- Planning and completing the thesis project.","valueSv":""}},{"title":{"valueFi":"Suoritustavat","valueEn":"Modes of study","valueSv":""},"content":{"valueFi":"","valueEn":"Supervised independent study 810 h. \r\nEvaluation 0–5 following the guidelines of the faculty.","valueSv":""}},{"title":{"valueFi":"Toteutustavat","valueEn":"Teaching methods","valueSv":""},"content":{"valueFi":"","valueEn":"Independent study","valueSv":""}},{"title":{"valueFi":"Oppimateriaalit","valueEn":"Learning material","valueSv":""},"content":{"valueFi":"","valueEn":"Research articles, methodology books","valueSv":""}},{"title":{"valueFi":"Lisätiedot","valueEn":"Further information","valueSv":""},"content":{"valueFi":"","valueEn":"Language: English \r\nAll submitted theses shall undergo an authenticity verification performed by using the electronic plagiarism detection system.","valueSv":""}},{"title":{"valueFi":"Kurssikirjallisuus","valueEn":"Literature","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Esitietovaatimukset","valueEn":"Prerequisites","valueSv":""},"content":{"valueFi":"","valueEn":"Bachelor level knowledge in business studies","valueSv":""}},{"title":{"valueFi":"Arviointiasteikko","valueEn":"Grading scale","valueSv":""},"content":{"valueFi":"0-5","valueEn":"0-5","valueSv":"0-5"}},{"title":{"valueFi":"Arviointikriteerit, 1-2","valueEn":"Assessment criteria, 1-2","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Arviointikriteerit, 3-4","valueEn":"Assessment criteria, 3-4","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Arviointikriteerit, 5","valueEn":"Assessment criteria, 5","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Arviointikriteerit, hyväksytty/hylätty","valueEn":"Assessment criteria, pass/fail","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Kielet","valueEn":"Languages","valueSv":""},"content":{"valueFi":"englanti","valueEn":"English","valueSv":"engelska"}},{"title":{"valueFi":"Taso","valueEn":"Level","valueSv":""},"content":{"valueFi":"Syventävät opinnot","valueEn":"Advanced Studies","valueSv":""}},{"title":{"valueFi":"Oppiaine","valueEn":"Subject","valueSv":""},"content":{"valueFi":"Liiketaloustiede","valueEn":"Business Economics","valueSv":"Liiketaloustiede"}},{"title":{"valueFi":"Vastuuopettaja","valueEn":"Teacher in charge","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Luokittelu","valueEn":"Classification","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Linkit","valueEn":"Links","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}}]}