{"id":null,"code":"YK00EY96","name":{"valueFi":"Research in Digital Marketing and Analytics","valueEn":"Research in Digital Marketing and Analytics","valueSv":""},"credits":5.0,"minCredits":5,"maxCredits":5,"tags":[],"createdAt":1790534249969,"contentList":[{"title":{"valueFi":"Osaamistavoitteet","valueEn":"Learning outcomes","valueSv":""},"content":{"valueFi":"","valueEn":"Students will:  \r\n- Understand multi-disciplinary nature of research in digital marketing and analytics (DMA) \r\n- Understand the phases and process of developing a master’s thesis from ideation to submission  \r\n- Understand how to apply core theoretical and methodological approaches, topics, themes and methods used in the field to own thesis \r\n- Understand how to identify the logic and structure of existing academic and professional literature, key research databases (digital data sources) and their application to thesis work \r\n- Writing/ Structuring the thesis’s main components of introduction, literature review, methodology, analysis/ findings, discussion and implications \r\n- Ethically and responsibly use AI and other technological tools in the thesis process   \r\n\r\nThis study unit develops the following generic competences:  \r\n- Critical thinking  \r\n- Identification and development of expertise \r\n- Ethics","valueSv":""}},{"title":{"valueFi":"Sisältö","valueEn":"Content","valueSv":""},"content":{"valueFi":"","valueEn":"- Key theories and methods used in DMA and consumer behaviour research \r\n- Integrating theoretical & methodological insights from existing literature into thesis work  \r\n- Developing research problem to be explored through a Master’s thesis \r\n- Understand iterative nature of empirical research process requiring ethical, analytical and creative thinking  \r\n- Master’s thesis research process and content of the thesis","valueSv":""}},{"title":{"valueFi":"Suoritustavat","valueEn":"Modes of study","valueSv":""},"content":{"valueFi":"","valueEn":"Study methods \r\n- Contact & Online classes – in class discussion & activities. Mandatory presence 80% \r\n- DMA seminar participation activity and classroom discussion \r\n- Independent work  \r\n\r\nEvaluation criteria: Active participation in classroom discussion activities \r\nAssignments: Analysing scientific articles, Evaluating published DMA Masters’ theses and seminar presentation","valueSv":""}},{"title":{"valueFi":"Toteutustavat","valueEn":"Teaching methods","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Oppimateriaalit","valueEn":"Learning material","valueSv":""},"content":{"valueFi":"","valueEn":"Materials given by the teacher","valueSv":""}},{"title":{"valueFi":"Lisätiedot","valueEn":"Further information","valueSv":""},"content":{"valueFi":"","valueEn":"Language of instruction: English  \r\nDMA Master’s students","valueSv":""}},{"title":{"valueFi":"Kurssikirjallisuus","valueEn":"Literature","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Esitietovaatimukset","valueEn":"Prerequisites","valueSv":""},"content":{"valueFi":"","valueEn":"Bachelor’s degree","valueSv":""}},{"title":{"valueFi":"Arviointiasteikko","valueEn":"Grading scale","valueSv":""},"content":{"valueFi":"Hyväksytty/Hylätty","valueEn":"Pass/Fail","valueSv":"Pass/Fail"}},{"title":{"valueFi":"Arviointikriteerit, 1-2","valueEn":"Assessment criteria, 1-2","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Arviointikriteerit, 3-4","valueEn":"Assessment criteria, 3-4","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Arviointikriteerit, 5","valueEn":"Assessment criteria, 5","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Arviointikriteerit, hyväksytty/hylätty","valueEn":"Assessment criteria, pass/fail","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Kielet","valueEn":"Languages","valueSv":""},"content":{"valueFi":"englanti","valueEn":"English","valueSv":"engelska"}},{"title":{"valueFi":"Taso","valueEn":"Level","valueSv":""},"content":{"valueFi":"Syventävät opinnot","valueEn":"Advanced Studies","valueSv":""}},{"title":{"valueFi":"Oppiaine","valueEn":"Subject","valueSv":""},"content":{"valueFi":"Liiketaloustiede","valueEn":"Business Economics","valueSv":"Liiketaloustiede"}},{"title":{"valueFi":"Vastuuopettaja","valueEn":"Teacher in charge","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Luokittelu","valueEn":"Classification","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}},{"title":{"valueFi":"Linkit","valueEn":"Links","valueSv":""},"content":{"valueFi":"","valueEn":"","valueSv":""}}]}